{"id":18576,"date":"2016-03-11T10:00:10","date_gmt":"2016-03-11T08:00:10","guid":{"rendered":"http:\/\/www.musicbar.cz\/?p=18576"},"modified":"2016-03-16T12:48:33","modified_gmt":"2016-03-16T10:48:33","slug":"predstavujeme-nove-logo-a-novy-vizualni-styl-lucerna-music-baru","status":"publish","type":"post","link":"https:\/\/musicbar.cz\/cs\/novinky\/predstavujeme-nove-logo-a-novy-vizualni-styl-lucerna-music-baru\/","title":{"rendered":"P\u0159edstavujeme nov\u00e9 logo a nov\u00fd vizu\u00e1ln\u00ed styl Lucerna Music Baru"},"content":{"rendered":"

Od b\u0159ezna m\u00e1me nov\u00e9 logo a nov\u00fd vizu\u00e1ln\u00ed styl. Autorem na\u0161\u00ed nov\u00e9 „tv\u00e1\u0159e“ je Studio Najbrt. Seznamte se :)<\/p>\n

Nov\u00e9 logo Lucerna Music Baru pracuje s p\u016fvodn\u00edm symbolem lucerny. Jej\u00ed zjednodu\u0161en\u00ed z\u00e1rove\u0148 p\u0159ipom\u00edn\u00e1 tak\u00e9 mikrofon, co\u017e odkazuje na historii, kdy tehdej\u0161\u00ed Kabaret Lucerna vedl Karel Ha\u0161ler. \u201eZva\u017eovali jsme samoz\u0159ejm\u011b r\u016fzn\u00e1 \u0159e\u0161en\u00ed, ale nakonec se uk\u00e1zalo, \u017ee bude nejlep\u0161\u00ed akcentovat jedine\u010dnost tohoto m\u00edsta i jeho energii,\u201c<\/em> popisuje proces tvorby loga Ale\u0161 Najbrt. Modern\u00ed vizu\u00e1ln\u00ed styl pracuje s autorsk\u00fdm p\u00edsmem Fellix LMB a p\u0159ev\u00e1\u017en\u011b \u010dernob\u00edlou barevnost\u00ed, kter\u00e1 bude postupn\u011b dopl\u0148ov\u00e1na dal\u0161\u00edmi barvami.<\/p>\n

Pro b\u0159eznov\u00fd program jsme zvolili z\u00e1kladn\u00ed \u010dernob\u00edlou variantu:<\/p>\n

\"program-A6-brezen_WEB_JPG\"<\/p>\n

Takto vypad\u00e1 pou\u017eit\u00ed barev ve vizu\u00e1lech:<\/span><\/p>\n

\"vizualy_LMB_barva_WEB_JPG\"<\/p>\n

S t\u011bmito plak\u00e1ty se budete potk\u00e1vat v ulic\u00edch Prahy:<\/p>\n

\"priklady_plakatu_LMB_WEB_JPG\"<\/p>\n

Toto je autorsk\u00e9 p\u00edsmo FellixLMB upraven\u00e9 speci\u00e1ln\u011b pro Lucerna Music Bar:<\/p>\n

\"priklady_fontu_FellixLMB_WEB_JPG\"<\/p>\n

A samoz\u0159ejm\u011b budeme m\u00edt tak\u00e9 merch :):<\/p>\n

\"priklady_merch_LMB_WEB_JPG\"<\/p>\n

Lucerna Music Bar pro\u0161el v lo\u0148sk\u00e9 jubilejn\u00ed dvac\u00e1t\u00e9 sez\u00f3n\u011b mnoha zm\u011bnami. Nov\u00e9ho kab\u00e1tu se do\u010dkalo unik\u00e1tn\u00ed vysunovac\u00ed kruhov\u00e9 p\u00f3dium, je\u017e bylo zrekonstruov\u00e1no p\u0159esn\u011b podle prvorepublikov\u00e9 p\u0159edlohy. Stavebn\u00edmi \u00fapravami pro\u0161ly bary, provedly se akustick\u00e9 \u00fapravy prostoru a osv\u011btlen\u00ed p\u00f3dia bylo dopln\u011bn\u00e9 o modern\u00ed v\u00fdkonn\u00e1 sv\u011btla. \u201eRozhodli jsme se interi\u00e9r klubu p\u0159ibl\u00ed\u017eit jeho p\u016fvodn\u00edmu stavu na konci 20. let. Vy\u0161li jsme z n\u011bkolika m\u00e1lo prvk\u016f, kter\u00e9 z\u016fstaly v klubu zachovan\u00e9,\u201c<\/em> p\u0159ibli\u017euje zm\u011bny v klubu majitel Lucerna Music Baru Michal Filip a dod\u00e1v\u00e1: \u201eNa\u0161emu z\u00e1m\u011bru odpov\u00edd\u00e1 tak\u00e9 nov\u00e9 logo, kter\u00e9 v sob\u011b kombinuje symboly lucerny, prvorepublikov\u00e9ho mikrofonu a unik\u00e1tn\u00edho kruhov\u00e9ho p\u00f3dia, kter\u00e9 d\u00e1v\u00e1 n\u00e1v\u0161t\u011bvn\u00edk\u016fm \u0161anci za\u017e\u00edt vystoupen\u00ed interpret\u016f doslova na dosah ruky.\u201c<\/em><\/span><\/p>\n

Lucerna Music Bar se za dvacet let existence stal jedn\u00edm z nejz\u00e1sadn\u011bj\u0161\u00edch hudebn\u00edch m\u00edst v \u010cesk\u00e9 republice. V origin\u00e1ln\u00edm \u010dlenit\u00e9m s\u00e1le s bohatou kulturn\u00ed tradic\u00ed se za dvacet let vyst\u0159\u00eddaly stovky zahrani\u010dn\u00edch a p\u0159edn\u00edch dom\u00e1c\u00edch interpret\u016f. Historie prostoru dne\u0161n\u00edho Lucerna Music Baru sah\u00e1 a\u017e do prvn\u00edho desetilet\u00ed minul\u00e9ho stolet\u00ed, kdy byl polo\u017een z\u00e1kladn\u00ed k\u00e1men Pal\u00e1ce Lucerna, v jeho\u017e komplexu se klub nach\u00e1z\u00ed. Ji\u017e v roce 1909 byl prostor vyu\u017e\u00edv\u00e1n nejprve jako p\u0159\u00edle\u017eitostn\u00e9 divadlo a pozd\u011bji jako Kabaret Lucerna pod veden\u00edm Karla Ha\u0161lera. Dal\u0161\u00edm v\u00fdznamn\u00fdm rokem v historii s\u00e1lu je rok 1927, kdy byl otev\u0159en Kabaret \u2013 Restaurant Lucerna. Tehdy zde vystupovali slavn\u00ed \u010de\u0161t\u00ed um\u011blci v \u010dele s Voskovcem a Werichem a k tanci a poslechu vyhr\u00e1valy popul\u00e1rn\u00ed jazzov\u00e9 kapely. Novodob\u00e1 \u00e9ra pod sou\u010dasn\u00fdm jm\u00e9nem Lucerna Music Bar byla zapo\u010data 25. \u0159\u00edjna 1995.<\/p>","protected":false},"excerpt":{"rendered":"

Od b\u0159ezna m\u00e1me nov\u00e9 logo a nov\u00fd vizu\u00e1ln\u00ed styl. Autorem na\u0161\u00ed nov\u00e9 „tv\u00e1\u0159e“ je Studio Najbrt. Seznamte se :) Nov\u00e9 logo Lucerna Music Baru pracuje s p\u016fvodn\u00edm symbolem lucerny. Jej\u00ed zjednodu\u0161en\u00ed z\u00e1rove\u0148 p\u0159ipom\u00edn\u00e1 tak\u00e9 mikrofon, co\u017e odkazuje na historii, kdy tehdej\u0161\u00ed Kabaret Lucerna vedl Karel Ha\u0161ler. \u201eZva\u017eovali jsme samoz\u0159ejm\u011b r\u016fzn\u00e1 \u0159e\u0161en\u00ed, ale nakonec se uk\u00e1zalo, […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[404],"tags":[],"class_list":["post-18576","post","type-post","status-publish","format-standard","hentry","category-novinky"],"acf":[],"_links":{"self":[{"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/posts\/18576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/comments?post=18576"}],"version-history":[{"count":8,"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/posts\/18576\/revisions"}],"predecessor-version":[{"id":18598,"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/posts\/18576\/revisions\/18598"}],"wp:attachment":[{"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/media?parent=18576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/categories?post=18576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicbar.cz\/cs\/wp-json\/wp\/v2\/tags?post=18576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}